What Is A Marketing Funnel Anyway?

Check the time in your time zone
More Events are Coming!
Connect, Learn, Share Live Event 2025
Connect, Learn, Share Live Event 2025
An in-person event where you’ll connect with, learn from, and share with each other
What Is A Marketing Funnel Anyway?
Funnels. Sales Pages. Tripwires. Opt-Ins. Nurture Sequences. The terminology can seem overwhelming.
In this session, Lisa Cummings will combine all of the basics you get in an MBA program, combined with today’s digital marketing tools – in order to demystify all of the acronyms and tools. If you want a safe space for digital marketing 101 (or 201), come on in!
Outcomes:
- An understanding of basic but useful business administration
- Master a wide range of digital marketing language and tools to use in your business
About our guest:
Lisa Cummings is the founder of Lead Through Strengths, where she’s been a Gallup-Certified CliftonStrengths coach since 2015. She’s an MBA, and a business tools nerd. In addition to serving large corporate clients with strengths-focused development, she also gives templates and tech help through her membership, Tools for Coaches. She leads through Strategic, Maximizer, Positivity, Individualization, and Woo.