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What Is A Marketing Funnel Anyway?

In this session, Lisa Cummings will combine all of the basics you get in an MBA program, combined with today’s digital marketing tools - in order to demystify all of the acronyms and tools.

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What Is A Marketing Funnel Anyway?

Funnels. Sales Pages. Tripwires. Opt-Ins. Nurture Sequences. The terminology can seem overwhelming.

In this session, Lisa Cummings will combine all of the basics you get in an MBA program, combined with today’s digital marketing tools – in order to demystify all of the acronyms and tools. If you want a safe space for digital marketing 101 (or 201), come on in!

Outcomes:

  • An understanding of basic but useful business administration
  • Master a wide range of digital marketing language and tools to use in your business

About our guest:

Lisa Cummings is the founder of Lead Through Strengths, where she’s been a Gallup-Certified CliftonStrengths coach since 2015. She’s an MBA, and a business tools nerd. In addition to serving large corporate clients with strengths-focused development, she also gives templates and tech help through her membership, Tools for Coaches. She leads through Strategic, Maximizer, Positivity, Individualization, and Woo.

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