Here is something I hear a lot from other coaches.
“I am not getting enough leads.”
You became a coach because you love the work. You know the impact it can have. But the leads aren’t coming in, and it’s frustrating. Does that resonate with you? You’re not alone.
So I want to ask—are you making it hard for people to find you? Did you think that building a website and being listed in Gallup’s Directory and having a profile on LinkedIn was enough?
It’s not for 99% of us.
Think of it like dancing. You can’t expect someone to invite you to the floor if they don’t even know you’re in the room.
My business mentor, Janine, said something powerful in Denver last month: Stop making it hard for people to find you. You’ve got to show up. Not just once. Not when you feel like it. But consistently—on socials, in inboxes, everywhere your ideal clients might be.
I get it, many in the room felt a bit sick on hearing that. All the work. The time. The ugh of it. Many pushed back (I did a few years ago). That’s OK. If you have lots of leads coming in and enough work, all good, keep doing what you’re doing.
If you want and need more leads then something needs to change.
Truth bomb time. If you’re posting once a week on LinkedIn, there’s a solid chance your ideal client didn’t even log on that day, and if they did, they probably weren’t scrolling with the express purpose of hunting down your one post. Sorry, not sorry.
You can’t rely on socials alone.
Email is still king.
Exactly this time last year I said I’d be more regular with my newsletters, and I have been, weekly or biweekly. One goes to everyone in my database, then one is just for coaches. Guess which one I love writing more? Yep, the one for you.
At first, I hesitated. “Weekly? Who wants to hear from me weekly?”
But then Janine challenged me: Who are you to decide when people get to hear from you?
Boom.
I was worried people would unsubscribe, and yes, some did. That’s ok. They’re probably not my ideal client anyway. Do I want to pay mailchimp for someone who doesn’t open my emails. I want to talk to the ones who do. The ones who reply. The ones who say, “This was exactly what I needed.” Not because it strokes my ego. Because it means I’m having impact #Significance. (BTW I am not at all offend if you unsubscribe, I get it)
But if someone gives you their email, treat it like an invitation. They’ve walked through your door, they want to be there. Don’t hand them a drink and then ignore them. They can choose when it’s time to go.
Touch points. Seven. That’s what it takes before most people are ready to buy. You’ve got to build know, like, and trust, and that only happens when you show up, again and again.
Chamber Advantage
Teri Smiley, one of our incredible members and a Chamber President, recently shared why chambers matter. Some nuggets:
- 82% of people trust businesses that are Chamber members.
- Marketing exposure. Directory listings. Email blasts.
- Referrals—because people refer who they know.
- Access to events, relationships, education, and so much more.
Don’t stand on the sidelines. Get involved.
Here is the recording, just for you.
Happening in Circle
We’re not about letting coaches stay invisible. This is just a few of the things we have coming up soon or recorded.
- Yesterday Jamie Librot (ex-Gallup legend, #1 sales person) sharing her tips on how to sell using your natural talents.
- Karen Tisdell, global LinkedIn expert, Top tips and hot-seat feedback on coach profiles—making sure you’re seen and heard.
- Kate Toon, SEO ninja, ran a digital clinic on how to help people actually find your website.
- And soon, Janine Garner is diving into crafting killer lead magnets and micro-gifts to grow your list and add real value.
Next week I’ll be talking about defining your ideal client, how a mindset shift changed everything for me and boosted my revenue.
Until then, ask yourself:
Are you showing up, or waiting to be discovered?
I hope you have an amazing weekend ahead.
