We all crave a sense of clarity — knowing what’s expected of us and where we’re headed. When certainty is missing, our brains register error signals, pulling focus away from performance and leaving us stressed or stuck.

This guide uses David Rock’s SCARF model to explore the Certainty element through the lens of the 34 CliftonStrengths® themes. It unpacks how each strength reacts when clarity is lost — and what flips the switch back to confidence and focus.

Whether you’re leading through change, coaching clients who feel stuck, or looking to create more clarity for your team, this guide is a practical tool.

Use it to:

• Recognise when uncertainty triggers fight, flight, or freeze
• Learn what helps each talent regain clarity and focus
• Build confidence and calm in times of change

💡 Try this in your next one-to-one, ask:
“What expectations feel unclear to you right now?” You’ll be surprised at how quickly this opens up honest, useful conversations.